Article Marketing is among the oldest forms of print marketing. Its roots date back to the first newspapers and continue into today’s internet age. This timeless form of media has survived for so long for one simple reason, it works.
In traditional article marketing, businesses wrote short articles for distribution in periodicals, newspapers, or other forms of print. The articles they wrote helped the publisher add valuable content at no cost. These articles also let the business establish their credibility and expertise by being published in a reputable news source. The reader gained some form of valuable insight, while getting contact information to the company that wrote the article. Ultimately, this model has survived because it is a win for everyone involved.
Most every company can use this approach with a little practice or the help of an SEO marketer. Further, article marketing has been used in every industry to convey a wide variety of information. For instance, a mechanic could write articles about “when to replace your tires” or “How to change your oil”, a CEO could write about “ways to motivate employees”. Each helps people do things they want to do, and each demonstrates the personality and strengths of individuals on the company’s team, which makes customers want to work with the company more.
In today’s market, article marketing has evolved but still operates under this same basic construct. An intelligent business person writes something about a product or an industry. This article is then
distributed to an article directory online. Search engines then give the article a relatively high placement because it was published by a reputable publishing authority. This gives the author a great deal of exposure on search engines and gives the publisher addition content to
attract readers.
This approach to marketing is one of the strongest tools in an SEO marketer’s toolbox. It allows the marketer or the business person to focus a number of eyeballs on the company’s information and website, without the expense of other approaches. Article marketing is a highly effective organic means of attracting clients on the internet. When compared to pay per click, blogging, and other traditional approaches the yield can be as high as 5 to 1 for some companies.
Your articles can even get your website listed higher on search engines. Google and others create lists of many of the websites in the world. They then scan the sites for links to other websites. These links are seen kind of like votes for the best website. Each of the articles you write becomes a vote from the article directory to your website immediately. The more articles you write about a specific
topic, the more votes your site gets on that topic.
If your article is written well, people may link to it, tweet it, facebook it, or post it on other social sites. When they do your article will get another vote. The more votes your article gets, the more popular it becomes with search engines. As your articles popularity rises so do the votes it casts. Since it is only linked to your website, your site will get a proportionate amount of voting growth making it rise the ranks of the search engines.
Article marketing is a fast, efficient, and organic way to promote your website, products, or services with little fiscal investment. By sharing your expertise, you can attract clients to your site, raise
your search engine listings, and establish yourself as a leader in the industry. As a side benefit you will know that you are helping the industry by sharing information that makes a difference.
roots date back to the first newspapers and continue into today’s
internet age. This timeless form of media has survived for so long for
one simple reason, it works.
In traditional article marketing, businesses wrote short articles for
distribution in periodicals, newspapers, or other forms of print. The
articles they wrote helped the publisher add valuable content at no
cost. These articles also let the business establish their credibility
and expertise by being published in a reputable news source. The
reader gained some form of valuable insight, while getting contact
information to the company that wrote the article. Ultimately, this
model has survived because it is a win for everyone involved.
Most every company can use this approach with a little practice or the
help of an SEO marketer. Further, article marketing has been used in
every industry to convey a wide variety of information. For instance,
a mechanic could write articles about “when to replace your tires” or
“How to change your oil”, a CEO could write about “ways to motivate
employees”. Each helps people do things they want to do, and each
demonstrates the personality and strengths of individuals on the
company’s team, which makes customers want to work with the company
more.
In today’s market, article marketing has evolved but still operates
under this same basic construct. An intelligent business person writes
something about a product or an industry. This article is then
distributed to an article directory online. Search engines then give
the article a relatively high placement because it was published by a
reputable publishing authority. This gives the author a great deal of
exposure on search engines and gives the publisher addition content to
attract readers.
This approach to marketing is one of the strongest tools in an SEO
marketer’s toolbox. It allows the marketer or the business person to
focus a number of eyeballs on the company’s information and website,
without the expense of other approaches. Article marketing is a highly
effective organic means of attracting clients on the internet. When
compared to pay per click, blogging, and other traditional approaches
the yield can be as high as 5 to 1 for some companies.
Your articles can even get your website listed higher on search
engines. Google and others create lists of many of the websites in the
world. They then scan the sites for links to other websites. These
links are seen kind of like votes for the best website. Each of the
articles you write becomes a vote from the article directory to your
website immediately. The more articles you write about a specific
topic, the more votes your site gets on that topic.
If your article is written well, people may link to it, tweet it,
facebook it, or post it on other social sites. When they do your
article will get another vote. The more votes your article gets, the
more popular it becomes with search engines. As your articles
popularity rises so do the votes it casts. Since it is only linked to
your website, your site will get a proportionate amount of voting
growth making it rise the ranks of the search engines.
Article marketing is a fast, efficient, and organic way to promote
your website, products, or services with little fiscal investment. By
sharing your expertise, you can attract clients to your site, raise
your search engine listings, and establish yourself as a leader in the
industry. As a side benefit you will know that you are helping the
industry by sharing information that makes a difference.