Why Is Article Marketing So Effective?
Article Marketing is among the oldest forms of print marketing. Its roots date back to the first newspapers and continue into today’s internet age. This timeless form of media has survived for so long for one simple reason, it works.
In traditional article marketing, businesses wrote short articles for distribution in periodicals, newspapers, or other forms of print. The articles they wrote helped the publisher add valuable content at no cost. These articles also let the business establish their credibility and expertise by being published in a reputable news source. The reader gained some form of valuable insight, while getting contact information to the company that wrote the article. Ultimately, this model has survived because it is a win for everyone involved.
Most every company can use this approach with a little practice or the help of an SEO marketer. Further, article marketing has been used in every industry to convey a wide variety of information. For instance, a mechanic could write articles about “when to replace your tires” or “How to change your oil”, a CEO could write about “ways to motivate employees”. Each helps people do things they want to do, and each demonstrates the personality and strengths of individuals on the company’s team, which makes customers want to work with the company more.
In today’s market, article marketing has evolved but still operates under this same basic construct. An intelligent business person writes something about a product or an industry. This article is then
distributed to an article directory online. Search engines then give the article a relatively high placement because it was published by a reputable publishing authority. This gives the author a great deal of exposure on search engines and gives the publisher addition content to
attract readers.
This approach to marketing is one of the strongest tools in an SEO marketer’s toolbox. It allows the marketer or the business person to focus a number of eyeballs on the company’s information and website, without the expense of other approaches. Article marketing is a highly effective organic means of attracting clients on the internet. When compared to pay per click, blogging, and other traditional approaches the yield can be as high as 5 to 1 for some companies.
Your articles can even get your website listed higher on search engines. Google and others create lists of many of the websites in the world. They then scan the sites for links to other websites. These links are seen kind of like votes for the best website. Each of the articles you write becomes a vote from the article directory to your website immediately. The more articles you write about a specific
topic, the more votes your site gets on that topic.
If your article is written well, people may link to it, tweet it, facebook it, or post it on other social sites. When they do your article will get another vote. The more votes your article gets, the more popular it becomes with search engines. As your articles popularity rises so do the votes it casts. Since it is only linked to your website, your site will get a proportionate amount of voting growth making it rise the ranks of the search engines.
Article marketing is a fast, efficient, and organic way to promote your website, products, or services with little fiscal investment. By sharing your expertise, you can attract clients to your site, raise
your search engine listings, and establish yourself as a leader in the industry. As a side benefit you will know that you are helping the industry by sharing information that makes a difference.
roots date back to the first newspapers and continue into today’s
internet age. This timeless form of media has survived for so long for
one simple reason, it works.
In traditional article marketing, businesses wrote short articles for
distribution in periodicals, newspapers, or other forms of print. The
articles they wrote helped the publisher add valuable content at no
cost. These articles also let the business establish their credibility
and expertise by being published in a reputable news source. The
reader gained some form of valuable insight, while getting contact
information to the company that wrote the article. Ultimately, this
model has survived because it is a win for everyone involved.
Most every company can use this approach with a little practice or the
help of an SEO marketer. Further, article marketing has been used in
every industry to convey a wide variety of information. For instance,
a mechanic could write articles about “when to replace your tires” or
“How to change your oil”, a CEO could write about “ways to motivate
employees”. Each helps people do things they want to do, and each
demonstrates the personality and strengths of individuals on the
company’s team, which makes customers want to work with the company
more.
In today’s market, article marketing has evolved but still operates
under this same basic construct. An intelligent business person writes
something about a product or an industry. This article is then
distributed to an article directory online. Search engines then give
the article a relatively high placement because it was published by a
reputable publishing authority. This gives the author a great deal of
exposure on search engines and gives the publisher addition content to
attract readers.
This approach to marketing is one of the strongest tools in an SEO
marketer’s toolbox. It allows the marketer or the business person to
focus a number of eyeballs on the company’s information and website,
without the expense of other approaches. Article marketing is a highly
effective organic means of attracting clients on the internet. When
compared to pay per click, blogging, and other traditional approaches
the yield can be as high as 5 to 1 for some companies.
Your articles can even get your website listed higher on search
engines. Google and others create lists of many of the websites in the
world. They then scan the sites for links to other websites. These
links are seen kind of like votes for the best website. Each of the
articles you write becomes a vote from the article directory to your
website immediately. The more articles you write about a specific
topic, the more votes your site gets on that topic.
If your article is written well, people may link to it, tweet it,
facebook it, or post it on other social sites. When they do your
article will get another vote. The more votes your article gets, the
more popular it becomes with search engines. As your articles
popularity rises so do the votes it casts. Since it is only linked to
your website, your site will get a proportionate amount of voting
growth making it rise the ranks of the search engines.
Article marketing is a fast, efficient, and organic way to promote
your website, products, or services with little fiscal investment. By
sharing your expertise, you can attract clients to your site, raise
your search engine listings, and establish yourself as a leader in the
industry. As a side benefit you will know that you are helping the
industry by sharing information that makes a difference.
How to Submitting and Distributing Your Articles For Massive Exposures
So you have written a great article on your area of expertise, but how are you going to distribute it?
This is where many people fall-over in the article publishing business. If you create an article and put it on your site people aren’t just going to accidently find and read it.
This reminds me of an old story I was told by a friend. When he was a child he decided to make chips and sell them to make some pocket money. He made the chips and set up the stall in his parent’s kitchen. Of course being young and naive, he didn’t tell anyone he just expected people to turn up! Of course they didn’t. The same goes for your article writing. In order to be successful, you must circulate the article.
The best way to circulate the article is to use one of the top distribution services and article directory services. For example:
www.UniqueArticleWizard.Com
www.iSnare.Com
www.SubmitYourArticle.Com
These companies will either put your article up on their site, and due to the high traffic readerships of these sites you will gain extra readers. Alternatively if they are a distribution service they will email your article to lots of ezine and newsletter authors. They, in turn, will then email your article to all their readers. Obviously the article has to be of a high standard. Many of the distribution services have arrangements with other large article sites and will automatically submit your article to these sites.
One final tip to aid in circulating your article is to create an RSS feed. You can then distribute your article RSS feed and ping all the major RSS search engines. They will index your article and this again allows you to tap into many more readers.
I hope these tips help you in your article publishing.
Protected: Article Marketing Made Easy – Publish your article
Protected: Article Marketing Made Easy – Resource box
Protected: Article Marketing Made Easy – use it in Affiliate Marketing
Article Marketing Blog Help
A great way to drive traffic to each and every one of your websites is to create a blog and publish all your articles to this blog. Article marketing blog can create many back links in google if you do it right. Here is how article marketing blog can work for you:
- Outsource your articles to an excellent article writer. If you do not want to outsource your articles you can write them yourself. Remember when writing your articles, they must be informative and do not directly promote your product in the article body itself! Once you have your article written, it is time to learn how to publish it.
- Publish Your Article. When publishing your article you are going to want to start by submitting it to many different article directories on top of your article marketing blog. These different article directories will include Ezine articles, article dashboard, go articles, articles base, and finally article marketer. Once you have submitted your articles to all these directories, it is finally time to submit them to your blog.
- Blog submission-This is an excellent way to drive customers to your websites and sell them various products to make a profit. You want to create a blog and publish your articles onto this blog. If your articles are excellent many people will subscribe to your rss feeds and be able to read each and every article you publish.
Article marketing is a great way to drive millions of unique visitors to your website year after year. It is very important that you do it right though! It is a must that you submit your articles to at the very minimum these 6 article directories. If you include a blog you will drive even more traffic to your websites. It is very simple to set up an article marketing blog. It should take you no more than a few hours. I wish you the best of luck!
Article Marketing-Your Keys to Success Tips
Many internet marketers spend thousands and thousands of dollars per year on outrageously expensive advertising. Many marketers forget the power of article marketing. Article marketing is one of the best ways to drive customers to your website for no cost at all.
What better way to make sales on a slim to none budget? Article marketing is definitely your answer.
You can submit your articles to hundreds of directories for free! This creates a bunch of traffic in google, especially if you do your keyword research correctly.
The key to successfully being an expert article marketer is all in how you insert the keywords in each article.
Once you have done your keyword research, you need to write a 100% unique and compelling article that keeps your readers entertained long enough to make it to the resource box. The resource box is your money making section!
This is where you are going to insert 1 anchor text link and 1 link going back to your website. This is how customers are exposed to your website from each article you write. Many people fail at article marketing due to not having a compelling resource box and choosing the wrong keywords for the product they are trying to sell.
Many article marketers also make the mistake of inserting keywords that are searched way to many times a day. There is so much competition at this level and these keywords should be avoided as much as possible.
It is hard getting potential customers to your product, especially if you are using saturated keywords. Keep your keyword search between 30-700 times a day when doing your keyword research.
I hope this article has helped you in realizing the value of article marketing and I wish you the best of luck!
Remember, never give up. Internet marketing is a tough business, but with the right marketing tools you should have easy success.
