Since the advent of print, article marketing has been a low cost way of expanding the marketing presence of a company, product, or service. This approach requires little to no initial investment and ultimately leads to strong sales. In today’s market this still holds true, making article marketing one of the most effective marketing approaches available.
The concept of article is and has been a very simple one. In this model, business people write articles about what they know. Those articles are then used by the publishers of newspapers, periodicals, and internet-based content aggregators. These articles let the publishers expand their content without hiring additional writers, so the publisher returns the favor by distributing the article. The reader then learns about the topic covered in the article and about the brilliant business that wrote it.
Article Marketing is a universal concept that can be leveraged by almost any company. If a company is successful, then its leaders and employees will likely have a great deal of knowledge about something related to the industry. Capturing that knowledge in an article will establish the expertise of the team and the company. To help you be creative we’ve listed a few sample articles. A automobile mechanic
could easily write an article about changing your own oil. The CEO of any company could just as easily put together a list of 5 ways to motivate employees. The key is to write something that you think the
consumers of your product or service would like to learn about.
Just as it was 100 years ago, article marketing follow the same basic structure. Business savvy people write intelligent articles that relate to their industry, but are not about the company. The article
is distributed to readers. The readers then read the article and see the reference to the company that taught them something about the industry. The only difference is that in today’s market, you can add
popular article directories to the list of publishers who can distribute the article. You could also start a blog and become your own publisher. Either way, once the article is published it is picked up by the search engines driving exposure and further establishing the author’s expertise.
In the SEO world this approach can prove to be one of the most effective tools available. The marketing group or consultant can quickly get new eyes on the website using this highly effective organic growth approach to SEO. Compared to pay per click and other SEO approaches, the profit derived from this model can easily exceed 5 times the amount of profit, because of low costs and high responses.
The reason for the popularity of article marketing on the web is largely based on the high level of regard placed on article directories. Google, Bing, and others search engines see these systems as great sources for current information, so they rate them highly on search results. Since these articles link to your site, the search engines automatically ranks your site a bit higher.
If you are interested in significant jumps among the search engine results, you have to get a bit more aggressive with your article distribution. To do so, it is advised that you list your article on multiple websites and social platforms, such as twitter, facebook, squidoo and others. If it is clean and easy to read, then listings will then be reposted by your readers, further raising your rankings and the popularity of the site.
Article marketing is a fast, efficient, and organic way to promote your website, products, or services with little fiscal investment. By sharing your expertise, you can attract clients to your site, raise your search engine listings, and establish yourself as a leader in the industry. As a side benefit you will know that you are helping the industry by sharing information that makes a difference.
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Tags: web traffic
nice post. thanks.